When you create an online marketing strategy, you should always use multiple methods to reach as many potential customers as possible. A layered marketing approach will give you the most fruitful results as long as you’re targeting the right audience.

If you’ve been perusing our blog, you already know the power of addressable geofencing and how it can help you pinpoint your customers and deliver ads to them. Addressable geofencing can help you reach as many possible clients as you want, where you want, but it doesn’t take into account approximately 63 million Americans. Read more to learn who these Americans are and how layering your marketing approach can help you reach them! 

What Are CTV/OTT Ads?

Over the top (OTT) ads are viewed on a mobile or desktop computer through the internet, while connected TV (CTV) ads are viewed using a connected or smart TV, like Roku or Apple TV. According to Statista, nearly two-thirds of respondents who were CTV viewers were between the ages of 18 and 34 years old. When you combine this with the fact that over 80% of households in the U.S. have a connected TV device (according to Leichtman Research Group), you’ll find that CTV and OTT ads are a vital part of the advertising world. Not using OTT and CTV ads could mean you’re not reaching customers in a valuable demographic.

What Is Programmatic Video Advertising?

Programmatic video advertising allows you to use an automated system that will help you purchase ad space online. Fast and accurate, this type of advertising makes it easy to deliver your ads to your desired audience. You just need to work with an experienced marketing agency to define your audience and decide on a budget. Programmatic advertising does the rest.

The Power of Layering

When you combine OTT, CTV, and programmatic video advertising with addressable geofencing, you can expect incredible results for your advertising budget! All you need to do is find an online marketing agency with the skills to utilize today’s best tools. At TYJ Creative, we can help you target and send effective messages to your audience based on online behavior, demographics, and GPS data. With our help, you can display your ads on digital streaming channels like Fox News, ESPN, Food Network, The Weather Channel, and so many others.

Get in touch with us today to see how a layered approach can help you grow your business and deliver the results you need!