In the past several months, we’ve discussed how you can find potential clients to deliver the right message to them. Once you have consumers interested in your products or services, you need to maintain a great reputation and a solid brand. We’re here to discuss two marketing strategies that can help you accomplish those goals: reputation management and social media marketing (SMM).

Understand & Change Your Online Reputation

Whether you know it or not, your business likely already has an online presence and a reputation, for better or worse. Reviews for businesses appear daily on Google, Yelp, and Facebook, as well as many other social media and review sites. Yelp alone sees a reported 145 million people visiting the site each month to look at reviews of businesses.

The first challenge of reputation management is knowing where your business is listed and ensuring everything is correct. The second challenge is responding to negative reviews. The third challenge is responding to all reviews, positive or negative, promptly. As a business owner, you may not be equipped with the time or experience to do this, but that’s where the team at TYJ Creative comes in.

After adding your business to directory and social media sites where it doesn’t already have a presence, we’ll respond to reviews, helping you with the good and the bad. We can even notify you of any issues. In essence, we’ll ensure that people who view your business online have a positive impression and a reason to choose you. 

Tap Into the Power of Social Media

Many businesses today have a Facebook page, but how many of them know what demographics utilize Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, and TikTok? Each app has a particular user base, and your business should tap into the ones that align with your customers’ tastes and preferences. A sound marketing strategy will consider your desired audience’s age, interests, locations, and other essential factors to help you decide which social media tools will benefit you the most.

At TYJ Creative, we understand how to use all of today’s social media tools and platforms to help you grow your business. From creating pages for you to crafting posts and ads, we can help you make the most of every opportunity to leverage social media for your business.

Start Connecting with Customers in 2023!

Now is the perfect time to plan for the future of your business for 2023 and beyond. Learn how TYJ Creative can help you by calling us today. We would be happy to tell you how you can build your brand, establish a winning online reputation, and connect with customers using our cutting-edge digital marketing strategies.