Last month, we discussed how geofencing can help you pinpoint potential clients within a certain area to deliver your message to the right places. Today, we want to tell you a little more about a specific type of geofencing: addressable geofencing, a digital strategy that allows you to focus on the homes or businesses where you can find the people most likely to buy your products or services.

Learn our five-step addressable geofencing strategy by reading below.

Step 1: Pinpoint Potential Customers

Think about your potential customer, choosing from 1,300 demographic variables. If you need our help to zero in on these consumers, we would be happy to provide it. After that, we will provide you with a list of street addresses created by precise plat line data. While previous IP solutions presented limitations, this type of marketing results in a 90% match rate, meaning that the consumers most likely to take advantage of your ads will see them.

Step 2: Engage with Existing Customers

Many businesses maintain a customer list. If you would like to utilize this to reconnect with your current customers, we can help with that, too. Addressable geofencing can work with those addresses to target your customers right at home. We’ll help you craft enticing offers that will compel your existing customers to visit your location or call you in for another project.

Step 3: Scale the Project to Suit Your Needs

Whether you want to target a thousand or a million homes and businesses, we can use geofencing to create a virtual fence around your potential clients. The scope can be as limited or as extensive as you want.

Step 4: Deliver Effective Advertising

Once we identify specific addresses for you, we can deliver ads directly to your existing or potential clients’ mobile phones, laptops, and other devices. These ads can come in many formats, from video ads and static ads to CTV/OTT ads.

Statistics show that setting up mobile ads with geofencing generally doubles the likelihood of a click-through, making geofencing a great way to help you use every last advertising dollar wisely.

Step 5: Track the Results

You’ll see the impact of addressable geofencing with our accurate reporting tools, which are updated daily. We can help you track virtual results and foot traffic to brick-and-mortar locations. With this data at your fingertips, it will be easy to understand how your advertising budget is benefitting your business in real time.

Find out the impact that addressable geofencing can have on your business by calling TYJ Creative to schedule a consultation! We look forward to learning more about your marketing needs and helping your business succeed.