Display advertising
Display advertising has seen a huge increase in click-through rates in recent years, with rates climbing as high as 49%. This type of advertising allows you to identify, connect with, and reconnect with potential consumers in your local area.
As many as 70% of consumers are more likely to convert if presented with retargeting ads. Using our sophisticated targeting tools, we can find out the interests and locations of users and optimize a display ad campaign designed to create awareness of your brand and repeatedly connect with consumers. Our targeting tactics include:
Geotargeting
Using geofencing, we discover the locations of IP addresses and target specific zip codes, ensuring your ads are only seen by consumers who can act on them.
Contextual Targeting
We can target based on the content on a website, so your ads are served to customers who are already primed to hear your message.
Retargeting
A consumer who leaves your site without making a purchase doesn’t have to be a lost sale. We can ensure they see your name again and again, so you’re top of mind when they’re ready to buy.
Search Retargeting
We can pinpoint and reach your audience based on their past web searches.
The experienced digital marketing team at TYJ Creative can help you create ads that are seen by people in your location who are potentially going to be interested in your products or services. Just as importantly, display ads can connect a second or third time with a hesitant customer to finally achieve a call or sale.
AN IMMEDIATE SALE OR CALL
Since ads will be displayed to consumers who are likely already interested in your business, product, or service, they may want to immediately make a call or purchase.
ONGOING BRAND AWARENESS
Even if someone doesn’t buy from you or call you the first time, your ad can still improve brand awareness and legitimize your business.
RE-TARGETED CUSTOMERS
How many times have you considered buying a product only to forget about it? Display ads can re-target consumers who have gone to your site so that your message is always front and center in their minds. Website visitors will easily understand how to call your business or fill out forms to take the next step in the sales process.
Most sales don’t happen as soon as someone sees your business. Display advertising can help connect the dots for people who are already interested in your business or products, and can turn that interest into sales. For unique and customized display ads, turn to the creative professionals at TYJ Creative.
Contact us today to learn more about our creative approach and schedule an appointment with our team! For help with display advertising and a variety of other digital marketing solutions in the Midland and Odessa, TX area, put your trust in our strategists.