While some businesses only sell their products online, plenty of them still have thriving brick-and-mortar stores. If you have a physical store, online marketing can have a huge impact on your bottom line.

In recent months, we’ve used this blog to discuss geofencing and how it can help you identify and advertise to consumers at a specific location. Another important aspect of geofencing that can encourage visitors to your store is conversion zone tracking.

In a Salesforce survey, 53% of people surveyed chose to visit a store after they saw a location-based ad. Conversion zone tracking can help you display advertisements to the right customers at the right time to draw them to your store. Find out more about how it works below!

Identify, Advertise, & Track

After we create a virtual fence around consumers in your desired area with geofencing, we can take advantage of various methods to advertise to them. These are the next steps for conversion zone tracking:

• Create a conversion zone around the desired location. Anytime a potential customer enters this location with their mobile device, you can advertise to them. Remember, your conversion zone doesn’t have to be around your business’s exact address. You can set up a conversion zone around a competitor’s space or a business whose offerings complement your own.
• Advertise directly to consumers. With our help, you can create compelling ads to encourage consumers to visit your store.
• Track the campaign’s efficacy. If a consumer visits your store after seeing your ads, we’ll track it so that you can understand how well your conversion zone is doing. Tracking will include clicks, clicks and visits, the time elapsed between seeing the ad and visiting the store, and more.

At TYJ Creative, we deliver innovative marketing solutions to help you accomplish your goals. If you want to draw customers into your business’s physical location and monitor how your advertising budget is performing, ask us about conversion zone tracking. Whether your goal is more day-to-day foot traffic or to improve attendance for a specific event, we can help you target the right people at the right time with impactful advertisements.

Call TYJ Creative to schedule a consultation and learn more about conversion zone tracking and our other online marketing tools.