Any company that has engaged in business-to-business (B2B) marketing will tell you that one of the most challenging parts of the process is prospecting. Prospecting is the process a business uses to identify potential clients and attempt to turn them into actual clients. In the past, the buyer journey was short and simple, but these days, it’s more complex. Ultimately, you may miss out on a sale because you weren’t there to connect with a customer when it counted.

Fortunately, modern marketing tools make it possible to track potential clients’ digital footprints and shorten the buying process by up to 80%! The improvement in sales is so substantial that we have a term for our B2B lead generation technique: prospecting magic.

Turn Potential Clients into Leads

As many as 98% of website visitors will check out your site without ever contacting you. A proactive approach will help you be the first business to connect with clients who want your services or products.

While we call it “prospecting magic,” it’s more technical than just waving a wand. We can help turn your current website traffic into leads by finding out who visited your site, what pages they visited, and other pertinent information. We can also track their digital footprints across the internet, including review sites, search engine results, social channels, research firms, and more.

After collecting this information, we can pass it directly to your sales team and give them a list of clients who are truly interested in buying! Our platform will give you access to a dataset of more than 540 million contacts so that you can find potential customers’ names, titles, phone numbers, and email addresses.

Increase Sales with Email Marketing

Even after you contact them, visitors to your site may not be ready to buy. With our help, you can target interested businesses with proposals via email marketing to create and maintain contact with them. That way, when they’re ready to buy products or services, you’ll be fresh in their minds. Plus, email marketing can help establish you as a trusted, professional company in the meantime.

At TYJ Creative, we can give you details about who opened your emails, how many times they opened them, what they clicked on, and more.

Stay Competitive with Our Help

Online sales become more competitive each day. If you want to succeed in the B2B market, make sure you invest in the right tools. At TYJ Creative, we can provide you with powerful sales tools to give your business a competitive edge.

Learn more about how we can help with your B2B efforts by getting in touch with us today.